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Two Way SMS takes advantage of a short code(five digit number) that can be used to both send and receive messages from users. A short code can either be dedicated, meaning that it solely belongs to you or shared, which means that it is used by multiple users and differentiated by a keyword.
With this type of short code, an SMS is charged at the normal rate to send a message, but is free to receive a message for both senders and receiverss
An end user interacts with this short code free of charge. The owner of this code bears the cost of all SMS that are sent and received on this code.
Using mobile as a delivery tool for surveys ensures a wider, more targeted reach to your customers who provide valuable feedback. Short codes provide a great platform to collect live customer insights without hustle.
Current and potential users can use short codes to enquire and get information about a new product or feature that you are advertising. This will help you forecast demand for you product or raise awareness
Giving your users multiple channels to get support enhances their experience. Using keywords and short codes, your users can reach out to you with questions and you can get back to them with the relevant help.
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